Comments and Testimonials for Increasing Customer Spend- The Stylist’s Approach and The Receptionist’s Approach DVD’s.

Some of the comments and testimonials that we received from the following industry business leaders:


Gary France Franchisee of Toni & Guy Kensington
“I first tried the techniques out in my own column and was impressed as my retail takings went immediately from £15 per day to £105.

After using the system to train my new stylist who averaged £30 per week in retail, I am please to report that he is now taking £300 per week in retail. We are now using it to train our entire team.”


Charlie Miller of Charlie Miller, Scotland
When asked if he would recommend it to other salon owners Charlie Miller says “Yes, even experienced salons would pick up money making skills as it is focused on the money making aspect of our many faced business”

Did he consider them as value for money, Charlie replies “Yes, I think a salon would make, who knows how much money from its content”

Charlie’s overall opinion about the DVD was that it was “Just right. It’s thoroughly professional. It should do well”


Elaine Shalton of Shaltons in Wales
Elaine, like everyone else gave it a 4 out of 4 rating and when asked if she was going to use it to train her team she said she “had already done so that day, between clients” that was what she was really impressed with.

She went on to praise it saying it was a “quick and effective reminder of previous training sessions”.

She would recommend it to other salon owners because she feels it is “an excellent motivator, quick, sharp and straight to the point. Extremely relevant to stylists at all levels”

What she liked best about it was that it was “not too long and key issues were addressed and demonstrated”

On value for money Elaine felt it was good because “you had it there in the salon to use as often and as many times as necessary to remind and to motivate”.


Debbie Statham of Toni & Guy Wolverhampton and Walsall
Winner of Toni & Guy Salon team of the year 2003
Toni & Guy Manager of the year 2004
Toni & Guy 2nd newcomer of the year 2004
When Debbie was asked if she had used the DVD to train her team she said “our team has been trained with its content and it creates more confidence and understanding as to why they need to offer advice on the whole look and it gives them a clear understanding of what is expected of them”.

Debbie says she would “definitely recommend” it to other salon owners because “they would be able to train every team member when needed. Also a great tool to use for youngsters as they are training to instil the correct mental approach early”.

What Debbie liked best about the presentation was the “simplicity and length was perfect for all team members”.

Her overall comments included “a brilliant idea to further enhance our in-salon training. It’s like having Nergish at hand 24/7.” She continues to say how beneficial the training has been in helping her team to achieve the above mentioned awards.


Mike Circelli of Hair Republic
Mike feels “it is a clear, step by step guide regarding aspects that are often overlooked when standards are not reinforced during in-house training. The section on consultation was clear and direct and would get the client talking about their concerns and issues”.

He recommend it to other salon owners because he feels “it would be a very beneficial tool when inducting new staff to the salon as well as a quick refresher course for existing employees regarding the standards required of them”.

On price he goes on to say that “going to seminars and conferences is great, however expensive and time consuming hence refreshing to have a DVD made relating to the topic of Customer Spend in- house”.

Overall he feels “it addresses the fundamentals that hairdressers often forget, refreshes standards and helps to increase revenues through simple open ended questions that are vital in creating a profitable stylist and salon. I highly recommend it to salon owners and stylists who are serious about standards and profitability”.


Fiona Russell of Phoenix Consultants currently managing Burlingtons brand
What Fiona found beneficial in the Receptionist’s approach was the “straightforward approach, the humour and the fact that it is easy viewing while being constructive and realistic”.

Fiona says there is “nothing” she would do to improve in it.

She loved the fact that it reminds people at the end that “they are not being taught a style but are being advised to improve the content of their conversation with the customer thereby delivering a professional and complete service.”

And when she was asked if she thought it was value for money she replied “Yes, worth every penny! There is nothing else on the market like it”

Her final words to describe the use of the DVD were “Excellent and simple! Can be used to train all team members who assist at the reception desk. Very classic and will be used time and time again”.



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