Salon Standards - Increasing Customer Spend
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Nergish Wadia-Austin
Following her graduation from the Vidal Sassoon Academy in Hong Kong, Nergish rose through the ranks from stylist to a Director of the market-leading salon (later bought by Andre Norman Ltd) by the age of 19. She also qualified as a Beauty Therapist via the renowned French Institute of Beauty-Elysee.

In 1988, she moved to London and was appointed General Manager of all Hairdressing Concessions within Harrods, managing the largest Hair & Beauty salon in the world, with over 130 team members. Her emphasis on improving Quality, Marketing Strategies and Customer Service resulted in a dramatic increase in revenue streams.

Following her marriage, she settled in Canada, where she worked as the Retail Area Manager at Holt Renfrew, Canada’s leading designer Department Store Group.

She returned to the UK in 1994 and was appointed as the Regional Manager of 24 of London’s prestige West End Department Store Hair & Beauty accounts, including Selfridges, Harvey Nichols, Simpsons, Fenwick, Dickins and Jones, Debenhams, House of Fraser, Top Shop, Bentalls and Allders, amongst others. By re-deploying all available resources, updating stock control systems and reducing payroll costs, she achieved material improvements in the bottom line.

Nergish has now chosen to package her considerable world-wide knowledge and experience into management training programmes and services such as advising on ‘Investor in People’ awards within the Hair, Beauty, Service and Retail Industries through her specialist firm, Jopirza Consultants.

Through Jopirza Consultants, Nergish provides Management Training Seminars to L’Oreal’s Prestige Account Customers such as Toni and Guy, Charles Worthington, Nicky Clarke, Charlie Millar, Trevor Sorbie, Daniel Hersheson, Saks, etc.

She has also been asked to speak at the Fellowship of British Hairdressing Events and has been appointed by several UK Colleges to offer Career Advice to the graduating Hair and Beauty students. In addition she has become a regular contributor to leading trade publications such as Hairdressers Journal, Health & Beauty and Salon Business. In 2003 and 2004 Nergish was asked to join a panel of respected industry experts who were set the enormous task of judging the British Hairdressing Business Awards.

In 1999 Nergish, together with her business partner Fiona Russell launched Austin Russell Recruitment. In 2001 Nergish sold her share of the partnership in Austin Russell Recruitment to Fiona Russell.

Most recently, Nergish has joined forces with Andre Ouellette to develop, produce and sell management training videos and DVDs of Nergish’s training via their company Salon Standards Ltd. The first 2 in the series are called Increasing Customer Spend –The Stylist’s Approach and Increasing Customer Spend- The Receptionist’s Approach. Both designed to help salon managers to assist team members to reach their retail, colour service and treatment targets.

To find out more about what Nergish teaches click here.


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